Remove Photo Metadata for Gumtree and Classified Ads
Smaller classified sites often keep whatever you upload, EXIF and all. Strip it here before it leaves your device.
100% Local — Your Location Stays Out of the Listing
Strip metadata from your photos now
Drop your .heic files into the converter. They are decoded and re-encoded on your own device, and the result carries no EXIF block — no GPS, no timestamps, no device details.
Open the converter Converting re-encodes pixels only. The EXIF block does not survive.Zero uploads
The decoder runs in your browser via WebAssembly. Your files never touch a server, so there is nothing to retain, leak or subpoena.
GPS coordinates gone
iPhones tag most photos with latitude, longitude and altitude. Conversion drops the whole EXIF block, coordinates included.
Timestamps gone
Capture date and time do not survive the re-encode, so the file carries no record of when it was taken.
Small sites, original files
The large platforms usually re-encode images, which strips metadata incidentally. Regional classifieds, hobby forums and community boards frequently do not — they store what you gave them and serve it back untouched.
That is the gap worth closing. You cannot audit every site you post to, and the cost of stripping first is a few seconds.
Selling safely from a home address
Location data plus a listing for a valuable item is a specific risk, not a theoretical one. Coordinates in a photo header, combined with an ad saying the item is available for collection, tells a stranger more than you intended.
Strip the metadata, keep the visible background plain, and arrange collection somewhere public where the item allows it.
Stripping metadata is not anonymity
Removing the EXIF block deletes GPS coordinates, timestamps and device details from the file. It does not change what is visible in the photo: house numbers, street signs, reflections in windows, a face in the background, or a distinctive interior can identify a location just as effectively.
It also cannot recall copies you have already shared, and it does not affect the metadata your network connection or the receiving platform records. Treat it as one necessary step, not the whole job.
Frequently asked questions
How does converting remove metadata?
HEIC stores EXIF in a metadata box inside its container; a JPEG stores it in an APP1 segment at the head of the file. PixHeic decodes your photo to raw pixels and re-encodes them, and nothing writes a new EXIF block — so GPS coordinates, capture timestamps and camera details are simply absent from the result rather than blanked out.
What information is left in the converted file?
The pixels, their dimensions, and the JPEG encoder's own markers. No location, no date, no device or lens identifiers, no serial number. What the picture shows is untouched, which is the part people underestimate — a street sign or a recognisable window frame carries location information no metadata tool can remove.
Does Gumtree remove EXIF data from photos?
Larger classifieds typically re-encode uploads, which removes metadata as a side effect, but this is not a documented privacy guarantee and behaviour differs between the website and the apps. Smaller sites often preserve the original file entirely. Stripping before upload is the only step you control.
Is anything uploaded to a server?
No. PixHeic decodes your file with a WebAssembly build of libheif that runs inside your own browser tab, so the image is read from your device into memory and converted there. You can confirm it in your browser's Network tab, or disconnect from the internet after the page loads and convert anyway.